promotion function | BTCC Knowledge

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What is promotion & why is it important?

Promotion fosters brand awareness while educating target audiences on a brand's products or services. It emphasizes introducing potential consumers to your brand. This function of marketing varies in form, and marketing professionals tailor each form to relate to a particular product, brand or target audience.

What are the most important promotion functions?

The most important promotion functions are: favorable information about the company. The company’s promotion plan usually allocates separate goods and services to push consumers from awareness to buying.

What does promotion mean in business?

The concept of promotion means the process of persuading people to accept the products, concepts, and ideas of the company. Promotion is a combination of various activities to bring information about the merits of the product to potential consumers and to stimulate their desire to buy it. The most important promotion functions are:

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